When I first started my business, I wanted to learn everything. First up was coaching school and then I got certified in marketing and then I needed to learn web design (I didn't learn it by the way) and then I needed to learn underwater basket weaving and copywriting and...and.....Does this sound familiar? Do you keep learning and learning and learning yet never quite begin the part of your business that is going to make you money (product development, marketing, article writing etc?)
Overwhelm is something we all have in common these days. They say that we get more information in one day to process than our grandparents got in a whole year. No wonder we are stressed, and unproductive. The good news is we can overcome it and I have chunked it down into 3 easy steps.
We are overwhelmed because we choose to be. Sorry, but it's true. You have to make a decision that you will stop learning at some point and start developing. This is hard for the learning junkie's (myself included). You don't want to miss out on the new, better, method that will take your business to the next level. Guess what? Your business won't go anywhere if you don't get off the e-mails, classes, and webinars and set some time aside to implement all the brilliant ideas the "gurus" of the month are teaching. Get clear on what you want, do you want a business or do you want a hobby? Make a decision, take responsibility and act.
2. Sidekicks are Under-Rated
Batman and Robin, Lewis and Clark, The Lone Ranger and Tonto. Do you spot the pattern? Sometimes you have to accept the harsh reality that you can NOT DO everything yourself. Yeah, I know, you don't have the budget to hire someone, you don't have the time to train someone to help you, you don't have enough work for someone to keep busy. If you make the decision that you want to get out of overwhelm and create a business and not a hobby you will find a way. Trust me, I did not have the budget to hire an assistant when I first started my business but needed to because I could not figure the technical aspect of my business out. It was taking me hours and hours to learn. This time would have been better served on product creation, coaching, marketing, speaking....anything but the technical stuff that I suck at. I decided (there's that word again) that I had to have someone help, so I had a garage sale to raise money (getting rid of my junk in the process was just a bonus). You will do what you need to do when you make the decision to DO IT.
3. Time Vampires
You know you have these blood suckers around. They can be in the form of e-mail, procrastination, perfectionism, interruptions, any number of things. Let's be perfectly candid. Sometimes it's more fun to check e-mails, organize your office drawer, chat with a friend than it is to hunker down and create what you know you need to do. Sometimes I don't know how to do the technical aspect of something so I procrastinate and don't get the article, product, or project done. By doing things this way I treat my business like a hobby and am literally sucking the life blood out of it. Stop! There really is no rocket science to this productivity thing, there's no magic pill or formula. The only thing that is stopping you from getting things done is you. Throw some garlic around your neck and start working on the things that matter in your business.
By making the decision to stop learning and start creating, accepting help and watching out for time wasters you are going to create the business that you always wanted. Whatever the reason that you got into business for yourself, make the commitment to get things done. My new motto is “get it done, change it later.”